Corporate Philosophy

Since its founding in 1906 Mizuno has been guided by the same philosophy. A commitment to contributing to society through the advancement of sporting goods and promotion of sports.

Brand Statement

For all who participate and believe in the value of sports, we are a brand that offers superior products designed to bring happiness and joy to all through the power of sports.

We know that playing sports is a journey, and we’re committed to crafting the high-quality products you need throughout that journey – regardless of who you are, which sport you love or at what level you play.

At Mizuno, we’re passionate about sports, and we’ll always strive to help you find your inspiration – just as we have for over 100 years.


Trustworthy, Innovative, Passionate, Inspiring, Performance, Sustainability.

Mizuno’s Values

Trustworthy, Innovative, Passionate, Inspiring, Performance, Sustainability


Our mission is to meet the ever-evolving needs of sincere athletes, and anyone who believes in the value of sports, by offering superior quality sporting goods and services.

We pursue new heights in sports and beyond.


We seek to enrich the lives of people through the power of sports and to contribute in bringing happiness and joy to athletes' lives.