About Mizuno Australia

CORPORATE PHILOSOPHY

Since its founding in 1906 Mizuno has been guided by the same philosophy. A commitment to contributing to society through the advancement of sporting goods and promotion of sports.

BRAND STATEMENT

For all who participate and believe in the value of sports, we are a brand that offers superior products designed to bring happiness and joy to all through the power of sports.

We know that playing sports is a journey, and we’re committed to crafting the high-quality products you need throughout that journey – regardless of who you are, which sport you love or at what level you play.

At Mizuno, we’re passionate about sports, and we’ll always strive to help you find your inspiration – just as we have for over 100 years.

MIZUNO'S VALUES

Trustworthy, Innovative, Passionate, Inspiring, Performance, Sustainability

TRUSTWORTHY

We deliver trustworthy products based on the demand directly from the field and the wider sporting market. We are an open brand that is constantly listening, learning and evolving to stay in step with our customers.

INNOVATIVE

For over 100 years Mizuno has strived, and will continue to strive, to develop innovative products that enable every athlete, regardless of the game and its requirements (even in fields beyond sports), to give their best performance.

PASSIONATE

MIZUNO loves sports. We make use of technology and expertise accumulated through over 100 years of research. Our wish is to communicate how wonderful sports is and how this passion can translate even beyond the sporting field.

INSPIRING

We wish to assist and support people in realising their dreams and goals. We strive to motivate and inspire people to achieve their absolute best.

PERFORMANCE

MIZUNO strives to assist people to achieve their best performance in any/every field. We are a partner brand that overcomes limits together.

SUSTAINABILITY

We will continue to nurture a beneficial future. Where sports can be enjoyed anytime, anywhere and without reservation.

MISSION

Our mission is to meet the ever-evolving needs of sincere athletes, and anyone who believes in the value of sports, by offering superior quality sporting goods and services.

We pursue new heights in sports and beyond.